Sustainability is in our DNA

Sustainability is in our DNA

Sioda is committed to bringing widespread change to the way society consumes fashion and to tackling some of the image-based challenges inequality can bring. We're on a mission to disrupt the fast fashion industry’s “make, wear once and dispose” approach.
November 18, 2020 — Naomi Ross
How it all started

How it all started

Clothes hire isn’t something people generally think about beyond the odd item for a special occasion – and even then it’s usually for men, like a tux or kilt for a wedding. So when they first hear about Sioda, many people ask me how I came up with the idea. Here’s the roundabout answer…
November 18, 2020 — Naomi Ross